The AI agent that masters your taste in minutes. Hai is a personalized discovery app designed to find your next favorite thing. Whether it’s a movie for tonight, a book for the weekend, or a new playlist for your morning commute, Hai learns what you love with just a few simple interactions. Powered by a sophisticated recommendation engine, it evolves into a digital reflection of your unique taste.
The "Endless Scroll" exhaustion. Research shows that users often spend more time browsing streaming services like Netflix than actually watching content. This "choice paralysis" turns relaxation into a chore. Most recommendation systems are too slow to adapt, leaving users frustrated by generic suggestions that don't quite hit the mark
Precision from the first "Hello." We focused on making the onboarding process feel less like a survey and more like a conversation. By guiding users through a brief, high-impact feedback loop at the start, Hai gathers explicit preferences immediately.
Utilizing the proprietary recommendation engine by Crossing Minds, we built a system that doesn't just look at what you’ve listened or watched in the past. Instead, Hai analyzes every micro-interaction—a like, a skip, or a quick browse—to constantly refine its understanding of your mood and style. The result is an AI agent that feels less like an algorithm and more like a friend who "just gets it."
During onboarding, users are presented with a series of movies where they can select their favorites or mark dislikes. This simple step personalizes the content listing on the Discovery screen.
A personalized vertical feed built for content exploration. Tapping an item opens a detailed view that highlights comprehensive content info and the explicit rationale for the recommendation.
A conversational search hub where users can query any specific recommendation type. The interface supports multi-user collaborative filtering, allowing groups to easily uncover shared interests and content matches.
A human-in-the-loop control screen for training the personalized AI engine. Provides users with granular adjustment tools, including explicit star ratings and category-based attribute weights for liked content.
Modern, minimalist UI components that reinforce an accurate yet intuitive user experience.
The clean design language eliminates technical intimidation, inviting users to dive directly into the experience.
More time enjoying, less time searching. Hai has successfully flipped the discovery model:
Brand Strategy
Brand Design
User Research
User testing
Product Design
Motion Design
Cohesive by design. A great product shouldn’t just work well; it should feel like the product brand at every touchpoint. We build design systems that translate the brand's high-level visual strategy into a tangible UI language. From the tactile weight of a button to the rhythm of the typography and the spirit of illustrations, we ensure every component carries the brand’s unique signature.
Communicating brand value. A great product shouldn’t just work well; it should feel like the product brand at every touchpoint. We build design marketing visual that translate the brand's high-level visual strategy into a tangible marketing assets.
