← Our works
Your Daily Dose of Discovery

The AI agent that masters your taste in minutes. Hai is a personalized discovery app designed to find your next favorite thing. Whether it’s a movie for tonight, a book for the weekend, or a new playlist for your morning commute, Hai learns what you love with just a few simple interactions. Powered by a sophisticated recommendation engine, it evolves into a digital reflection of your unique taste.

The Challenge

The "Endless Scroll" exhaustion. Research shows that users often spend more time browsing streaming services like Netflix than actually watching content. This "choice paralysis" turns relaxation into a chore. Most recommendation systems are too slow to adapt, leaving users frustrated by generic suggestions that don't quite hit the mark

Our Approach

Precision from the first "Hello." We focused on making the onboarding process feel less like a survey and more like a conversation. By guiding users through a brief, high-impact feedback loop at the start, Hai gathers explicit preferences immediately.

Utilizing the proprietary recommendation engine by Crossing Minds, we built a system that doesn't just look at what you’ve listened or watched in the past. Instead, Hai analyzes every micro-interaction—a like, a skip, or a quick browse—to constantly refine its understanding of your mood and style. The result is an AI agent that feels less like an algorithm and more like a friend who "just gets it."

Our Approach

Precision from the first "Hello." We focused on making the onboarding process feel less like a survey and more like a conversation. By guiding users through a brief, high-impact feedback loop at the start, Hai gathers explicit preferences immediately.

Utilizing the proprietary recommendation engine by Crossing Minds, we built a system that doesn't just look at what you’ve listened or watched in the past. Instead, Hai analyzes every micro-interaction—a like, a skip, or a quick browse—to constantly refine its understanding of your mood and style. The result is an AI agent that feels less like an algorithm and more like a friend who "just gets it."

Hai is a personalized discovery app designed to find your next favorite thing. Whether it’s a movie for tonight, a book for the weekend, or a new playlist for your morning commute, Hai learns what you love with just a few simple interactions. Powered by a sophisticated recommendation engine, it evolves into a digital reflection of your unique taste.Hai is a personalized discovery app designed to find your next favorite thing. Whether it’s a movie for tonight, a book for the weekend, or a new playlist for your morning commute, Hai learns what you love with just a few simple interactions. Powered by a sophisticated recommendation engine, it evolves into a digital reflection of your unique taste.
Impact

More time enjoying, less time searching. Hai has successfully flipped the discovery model:

Involvement

Brand Strategy
Brand Design
User Research
User testing
Product Design
Motion Design

Comprehensive Design System

Cohesive by design. A great product shouldn’t just work well; it should feel like the product brand at every touchpoint. We build design systems that translate the brand's high-level visual strategy into a tangible UI language. From the tactile weight of a button to the rhythm of the typography and the spirit of illustrations, we ensure every component carries the brand’s unique signature.

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A collective creative,
where visions take shape
We are problem solvers focused on addressing your unique challenges to strengthen customer relationships.
Our deep expertise in UX/UI enables us to turn insights into outcomes that exceed user expectations.